David Jones, Principal & Chief Strategist

With a multi-disciplinary digital communications background spanning two decades working with leading agencies, including BBDO/Proximity, Critical Mass, Hill & Knowlton and FleishmanHillard, David Jones created Social Lab to work directly with brands, organizations and their agency partners to develop internal social media capabilities, create social media presences with purpose and collaborate on social-by-design campaign ideas.

In a career spent providing online and offline communications counsel to the world's top brands, David has developed holistic social strategies, executed social media marketing campaigns and provided internal training for organizations that include MolsonCoors, Nike Canada, PepsiCo, Bayer, Motorola, HP, Visa, the Ontario Government, WorldPride Festival and the Sandra Schmirler Foundation.

David has been a blogger, podcaster and speaker on the intersection of PR, advertising and media since 2005.  You can find his blog at davejones.ca and some of the papers and presentations he's authored on Slideshare.


Doug has been around since the birth of online marketing in Canada, developing and launching the original I Am Online site for Molson Canadian while at MacLaren McCann. He has since worked with several of the major players in online marketing including Modem Media, Red Sky (San Francisco) a stint in Public Relations at Hill & Knowlton, TBWA, Venture Communications, and Social Media Group. Prior to moving back to Toronto and joining Social Lab he was the Managing Director of Trigger Communications in Calgary.

In two decades he has gained experience in many industries developing strategies and managing digital projects for leading brands ranging from General Motors, Molson Canadian, Scotiabank, IBM, Microsoft, LCBO, Parks Canada and the Calgary Zoo. As a digital strategist working in traditional agencies, Doug has unique insight on how to best bring together the scale of traditional marketing with the adaptability of digital and social media.

Doug is probably most known for the creation and guerrilla marketing success of the World Rock Paper Scissors Society and the Annual Rock Paper Scissors International World Championships, which has gained international notoriety from A-level media such as; CNN, BBC Radio and Television, NPR, USA Today, New York Times, Conan O'Brien Show along with hundreds of others. His work for the Society earned both a Gold Medal and the "Most Creative PR Campaign" from the Canadian Public Relations Society in 2005. He is a frequent speaker on viral and Word of Mouth marketing.