In the Critical Mass social team's latest POV, the team has put together an insightful and useful document outlining the opportunity for big brands on LinkedIn as the "professional social network" continues to introduce new functionality for company pages, an evolving paid ecosystem and a useful API.

If you've looked past LinkedIn to focus on Facebook and Twitter over the years (like I had), this POV will give you an up-to-date perspective on how to approach LinkedIn for your brand and give you the roadmap to explore the space and build a strategy that makes sense.

As always, feedback and alternate viewpoints are welcome.

Coincinding with this whitepaper, Critical Mass will be hosting a panel discussion with LinkedIn as part of Social Media Week in Chicago on September 23.  As of writing, there are still a few spots left for this session featuring CM's Daniel Honigman and LinkedIn's Ryan Walker.

The embedded deck may be a little small to read on screen, so either hit the full screen button or download the document as a PDF.