There has arguably been no more disruptive force to the marketing and communications status quo than what we've experienced in the last decade with the rise of social media and social networks.
The public are no longer passive consumers and brands & organizations are no longer faceless entities behind familiar icons and logos. We're all part of a new cultural landscape driven by context and relevance in real time throughout the social web.
Turning this evolution into business advantage is a tremendous opportunity for those that can truly humanize their brands and develop a true strength in real-time conversational marketing.
But the complexity and speed of social can be daunting. The multi-disciplinary expertise required to deliver best-in-class experiences can be challenging to marshal.
Social Lab combines compelling insights, culturally-relevant content, dynamic real-time conversation and rigorous optimization to develop innovative social solutions that are grounded in human understanding & social platform relevance and executed with the natural conversational touch of digital natives.
With a multi-disciplinary digital communications background spanning two decades working with leading agencies, including BBDO/Proximity, Critical Mass, Hill & Knowlton and FleishmanHillard, David Jones created Social Lab to work directly with brands, organizations and their agency partners to develop internal social media capabilities, create social media presences with purpose and collaborate on social-by-design campaign ideas.
In a career spent providing online and offline communications counsel to the world's top brands, David has developed holistic social strategies, executed social media marketing campaigns and provided internal training for organizations that include MolsonCoors, Nike Canada, PepsiCo, Bayer, Motorola, HP, Visa, the Ontario Government, WorldPride Festival and the Sandra Schmirler Foundation.
David has been a blogger, podcaster and speaker on the intersection of PR, advertising and media since 2005. You can find his blog at davejones.ca and some of the papers and presentations he's authored on Slideshare.
Owned and organic content and conversations require constant monitoring and evaluation to ensure that the ever-increasing investment in social media is achieving the desired results:
Social media has put tremendous pressure on marketing & communications teams to create more content that's published faster with very little room for error. Editorial, creative and paid media must work together at the speed of social:
Whether it's a first entree into social channels or an attempt to up-the-game of a mature social media presence, ensuring the foundation is sound leads to confidence and effectiveness:
Social media success requires a multi-disciplinary effort between agencies of different specialties. Having a strong social advocate at the centre of the strategic process ensures the right skills are combined in the right measure to develop dynamic and effective social media programs: